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Challenges in an IBeacon App Development

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An iBeacon App Development Company gives you the correct and most recent technological solution for your iBeacon app. iBeacon App Development, which was the origin of Apple, is providing help to the brands to expand its customer base, grow their business. It has also re-created the Retail sector by making the shopping online as well as converting the physical store to digital stores. The increasing use of iBeacon technology has brought the focus of many business people to enter in the area of Mobile App Development of the beacon industry. There are a lot of challenges that app developers have to face while creating a beacon application.  Major challenges are detailed below:   1) Inconsistent Signals: The first challenge is that of inconsistent signals. Beacon app work is involved with the use of external radios that transmit signals and so it can be messy to deal with. The main problem is that the iBeacon app has to locate the distance of the beacon device which i
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Concept of Proximity Marketing

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Proximity marketing can be defined as the term concerned with targeting the prospective consumer by identifying their nearby location or device and with the use of customized notifications in order to invite them to make a purchase in the near future.  Nowadays Proximity Marketing is being used by a number of brands and companies to increase their customer experience. Scope of proximity marketing is not just being limited to sending notifications about the coupons and vouchers but these days it is also being utilized for better understanding of the need, want and buying behavior of customers. Users of Proximity Marketing Proximity marketing involves users from many sectors. Some of them are mentioned below: 1) Retail: Proximity marketing is helping the retail sector to send coupons, offers in order to urge them to apply for their establishment’s credit card or register for their loyalty and rewards programs. 2) Hotels: They use proximity marketing to notif
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