Concept of Proximity Marketing
Proximity marketing can be defined as the term concerned with targeting the prospective consumer by identifying their nearby location or device and with the use of customized notifications in order to invite them to make a purchase in the near future. Nowadays Proximity Marketing is being used by a number of brands and companies to increase their customer experience. Scope of proximity marketing is not just being limited to sending notifications about the coupons and vouchers but these days it is also being utilized for better understanding of the need, want and buying behavior of customers. Users of Proximity Marketing Proximity marketing involves users from many sectors. Some of them are mentioned below: 1) Retail: Proximity marketing is helping the retail sector to send coupons, offers in order to urge them to apply for their establishment’s credit card or register for their loyalty and rewards programs. 2) Hotels: They use proximity marketing to notif